An edition of Advertising exposure, memory, and choice (1993)
Advertising exposure, memory, and choice
By Andrew A. Mitchell
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Publish Date
1993
Publisher
L. Erlbaum
Language
eng
Pages
360
Description:
subjects: Persuasion (Psychology), Consumer behavior, Advertising, Consumers' preferences, Psychological aspects, Advertising, psychological aspects, Publicité, Aspect psychologique, Consommateurs, Préférences, Persuasion (Psychologie), Comportement, Advertenties, Consumentengedrag, Overreding, Comportement psychologique