An edition of The maturing marketplace (2000)
The maturing marketplace
buying habits of baby boomers and their parents
By George P. Moschis
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Publish Date
2000
Publisher
Quorum Books
Language
eng
Pages
303
Description:
Annotation
subjects: Middle-aged consumers, Older consumers, Consommateurs d'âge moyen, Baby boom generation, Consommateurs, Comportement, Marktsegmentatie, Consumer behavior, Attitudes, Market segmentation, Leeftijdsgroepen, Génération du baby-boom, Segmentation du marché, Consumentengedrag, Consommateurs âgés, Middle-aged persons, Older people, BUSINESS & ECONOMICS, Marketing, Research