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The Fall of Advertising and the Rise of PR

By Al Ries,Laura Ries

How to Measure and Manage Your Corporate Reputation

By Terry Hannington

Markenpolitik

By Carsten Baumgarth

Brandchild

By Martin Lindström,Martin Lindstrom,Patricia B. Seybold

Brand leadership

By David A. Aaker,Erich Joachimsthaler

Corporate branding

By Majken Schultz

Dictionary of trade name origins

By Adrian Room

The Best of Branding

By James R. Gregory

(Re)inventing the brand

By Jean-Noël Kapferer,Jean-Noel Kapferer,Jean-Nowl Kapferer

Personal branding

By Hubert K. Rampersad

Merkenmoe

By Neil Boorman

The psychology behind trademark infringement and counterfeiting

By Judith Lynne Zaichkowsky

Buckler? Proost!

By Marnix Langeveld

Brand New China

By Jing Wang

Brand Leadership

By David A. Aaker

Retail marketing and branding

By Jesko Perrey

Revealing the corporation

By Stephen A. Greyser

Brand hijack

By Alex Wipperfürth