An edition of The psychology behind trademark infringement and counterfeiting (2006)
The psychology behind trademark infringement and counterfeiting
By Judith Lynne Zaichkowsky
0 (0 Ratings)
0 Want to read0 Currently reading0 Have read
0 Want to read0 Currently reading0 Have read
Publish Date
2006
Publisher
Lawrence Erlbaum
Language
eng
Pages
305
Description:
subjects: Marketing, Brand name products, Industrial property, Law and legislation, Consumer behavior, Management, Imitation, Trademarks, Case studies, Merknamen, Imitatie, Propriété industrielle, Merkenrecht, Attitudes, Branding (Marketing), Marques de commerce, Consommateurs, Droit, Markenpiraterie, Verbraucherverhalten, Consumentengedrag, Marketing, law and legislation, Stratégie de marque, Comportement, Imitation (Psychologie), Études de cas, Branding, BUSINESS & ECONOMICS, PSYCHOLOGY, General