The fall of advertising and the rise of PR

Description:

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations.

subjects: Public relations,  Brand name products,  Advertising,  Business,  Nonfiction,  Merknamen,  Relations publiques,  Reclame,  Öffentlichkeitsarbeit,  Publicité,  Produits de marque,  Unternehmen,  Hf5823 .r642 2002,  659