An edition of Strategic Brand Management and Development (2020)

Strategic Brand Management and Development

By Sotiris T. Lalaounis

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Publish Date

2020

Publisher

Taylor & Francis Group,Routledge

Language

eng

Pages

344

Description:

subjects: Commerce, Branding (Marketing), Brand name products, Management, Product management, Stratégie de marque, Produits de marque, Gestion, Produits commerciaux, Branding, BUSINESS & ECONOMICS / Marketing / General