An edition of The Strategy of Global Branding and Brand Equity (2015)

Strategy of Global Branding and Brand Equity

By Alvin Lee,Jinchao Yang,Richard Mizerski,Claire Lambert

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Publish Date

2015

Publisher

Taylor & Francis Group

Language

eng

Pages

240

Description:

subjects: Marketing, Product management, Brand name products, Branding (Marketing), Stratégie de marque, Produits commerciaux, Gestion, Produits de marque, Branding, BUSINESS & ECONOMICS, Industrial Management, Management, Management Science, Organizational Behavior