Cover of Consumer Behavior and Advertising Involvement

An edition of Consumer Behavior and Advertising Involvement (2008)

Consumer Behavior and Advertising Involvement

Selected Works of Herbert E. Krugman

By Krugman

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Publish Date

September 15, 2008

Publisher

Lawrence Erlbaum

Language

eng

Pages

-

Description:

subjects: Psychologische aspecten, Werbepsychologie, Reclame, Consumer behavior, Advertising, Psychological aspects, Verbraucherverhalten, Consumentengedrag, Werbung, Advertising, psychological aspects, Publicité, Aspect psychologique, Consommateurs, Comportement, BUSINESS & ECONOMICS