An edition of Praxisorientiertes Business-to-Business-Marketing (2006)

Praxisorientiertes Business-To-Business-Marketing

Grundlagen und Fallstudien Aus Unternehmen

By Thomas Werani,Kurt Gaubinger,Harald Kindermann

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Publish Date

2007

Publisher

Westdeutscher Verlag GmbH

Language

ger

Pages

306

Description:

subjects: Management, Beziehungsmarketing, Lieferanten-Kunden-Beziehung, Deutschland, Industrial marketing, Marketingpolitik, Case studies, Controlling, Business-to-Business-Marketing, Beschaffung