An edition of Using qualitative research in advertising: strategies, techniques, and applications (2002)
Using qualitative research in advertising: strategies, techniques, and applications
By Margaret A. Morrison,Margaret Ann Morrison,Eric Haley,Kim Bartel Sheehan,Ronald E. Taylor
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Publish Date
2002
Publisher
Sage,Sage Publications,Sage Publications, Inc,D. Appleton and Company
Language
eng
Pages
146
Description:
subjects: Methodology, Research, Qualitative research, Marketing research, Advertising, Business / Economics / Finance, Strategic Planning, Business & Economics, Business/Economics, Marketing - Research, Advertising & Promotion, Business & Economics / Advertising & Promotion, Market research, Advertising, research