An edition of Global marketing and advertising (2014)
Global marketing and advertising
understanding cultural paradoxes
By Marieke K. de Mooij
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Publish Date
2014
Publisher
SAGE Publications, Inc
Language
eng
Pages
395
Description:
subjects: Cross-cultural studies, Target marketing, Consumer behavior, Advertising, Marketing, Target marketing--cross-cultural studies, Advertising--cross-cultural studies, Consumer behavior--cross-cultural studies, Internationale marketing, Reclame, Consumentengedrag, Culturele verschillen, Verbraucherverhalten, Werbung, Internationales marketing, Interkulturelles verstehen, Exportwerbung, Marketing comportemental, Comportement du consommateur, Hf5415.127 .m66 2014, 658.8/02