Cover of Kapferer on luxury

An edition of Kapferer on luxury (2015)

Kapferer on Luxury

By Jean-Noël Kapferer

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Publish Date

2015

Publisher

Kogan Page, Limited

Language

eng

Pages

234

Description:

subjects: Product management, Marketing, Luxury goods industry, Luxuries, Luxury, Brand name products, Success in business, Marketing, management, Markenpolitik, Luxusgut, Markenartikel, Marketingstrategie