Cover of Kapferer on luxury

An edition of Kapferer on luxury (2015)

Kapferer on Luxury

How Luxury Brands can Grow Yet Remain Rare

By Jean-Noël Kapferer

0 (0 Ratings)

3 Want to read0 Currently reading0 Have read

3 Want to read0 Currently reading0 Have read

Publish Date

Mar 28, 2016

Publisher

Kogan Page

Language

-

Pages

234

Description:

subjects: Product management, Marketing, Luxury goods industry, Luxuries, Luxury, Brand name products, Success in business, Marketing, management, Markenpolitik, Luxusgut, Markenartikel, Marketingstrategie