An edition of Measuring Advertising Effectiveness (1997)
By William D. Wells
Publish Date
1997
Publisher
L. Erlbaum Associates
Language
eng
Pages
424
Description:
subjects: Advertising, research, Advertising, psychological aspects, Advertising, Research, Publicité, Recherche, Congrès, Reclame, Effectiviteit, Marktonderzoek, BUSINESS & ECONOMICS, Advertising & Promotion