An edition of Brand Metrics (2021)

Brand Metrics

Measuring Brand Efficacy along the Customer Journey

By Jacek Kall

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Publish Date

2021

Publisher

Taylor & Francis Group

Language

eng

Pages

142

Description:

subjects: Economics, Brand name products, Management, Consumers' preferences, Branding (Marketing), Produits de marque, Gestion, Consommateurs, Préférences, Stratégie de marque, Branding, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Marketing / Research, BUSINESS & ECONOMICS / E-Commerce / Internet Marketing, Marketing, Effectiviteit