An edition of New product and brand management (1999)

New product and brand management

marketing engineering applications

By Gary L. Lilien

0 (0 Ratings)

0 Want to read0 Currently reading0 Have read

Publish Date

1999

Publisher

Addison-Wesley

Language

eng

Pages

149

Description:

subjects: Management, Brand name products, New products, Markenpolitik, Produktmanagement, Productontwikkeling, Merken, Marketing, Reclame, Neues Produkt, Markenartikel