An edition of The dynamics of persuasion (1993)
The Dynamics of Persuasion
Communication and Attitudes in the 21st Century (Lea's Communication)
By Richard M. Perloff
Publish Date
December 1, 2002
Publisher
Lawrence Erlbaum
Language
eng
Pages
411
Description:
"This text is appropriate for advanced courses on persuasion in communication, psychology, marketing, and sociology. In its exploration of the dynamics of persuasive communication, it illuminates the powerful effects persuasion has in contemporary society and enhances understanding of this ubiquitous communicative strategy."--Jacket.
subjects: Attitude change, Mass media, Persuasion (Psychology), Psychological aspects, Psychological aspects of Mass media, Motivational & Inspirational, Overreding, SELF-HELP, Medias, Aspect psychologique, Beeinflussung, Atitudes, Persuasion (Psychologie), Attitudeverandering, Modificacao do comportamento, Changement d'attitude, Comunicacao de massa, Psychologie, Kommunikation, Médias, Persuasive Communication, Attitude