An edition of Advertising and promotion (1998)

Advertising and promotion

an integrated marketing communications perspective

By George E. Belch,George E. Belch,Michael A. Belch

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Publish Date

1998

Publisher

Irwin/McGraw-Hill

Language

eng

Pages

808

Description:

subjects: Communication in marketing, Sales promotion, Advertising, Reclame, Ventes, Publicité, Promotion, Promotie (public relations), Communication en marketing, Commerce