An edition of Communication marketing (2004)
Communication marketing
une perspective intégrée
By George E. Belch
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Publish Date
2004
Publisher
Chenelière/McGraw-Hill
Language
fre
Pages
651
Description:
subjects: Advertising, Communication in marketing, Sales promotion, Marketing, Radio advertising, Television advertising, Publicity, Publicité, Communication en marketing, Ventes, Promotion, Messages publicitaires, Publicité télévisée, Cas, Études de, Message publicitaire, Promotion des ventes, Mass-média