Cover of Services marketing

An edition of Services marketing (1996)

Services marketing

integrating customer focus across the firm

By Valarie A. Zeithaml,Mary Jo Bitner

1.00 (1 Ratings)

30 Want to read2 Currently reading0 Have read

30 Want to read2 Currently reading0 Have read

Publish Date

2013

Publisher

McGraw Hill Education (India) Private Limited

Language

eng

Pages

668

Description:

subjects: Marketing, Service industries, Customer services, Dienstleistung, Ellipses-Marketing, Industrias de servicios, Mercadotecnia, Relaciones con los clientes, Services (Industrie), Service à la clientèle, Dienstensector, Klantgerichtheid, Relation avec la clientèle, Industrie de service