Cover of Services marketing

An edition of Services marketing (1996)

Services marketing

integrating customer focus across the firm

By Valarie A. Zeithaml,Mary Jo Bitner

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28 Want to read1 Currently reading0 Have read

Publish Date

2013

Publisher

McGraw Hill Education (India) Private Limited

Language

eng

Pages

668

Description:

subjects: Marketing, Service industries, Customer services, Dienstleistung, Ellipses-Marketing, Industrias de servicios, Mercadotecnia, Relaciones con los clientes, Services (Industrie), Service à la clientèle, Dienstensector, Klantgerichtheid, Relation avec la clientèle, Industrie de service