An edition of Basic Marketing Case Book (1960)

Case book to accompany Basic marketing : a global-managerial approach

By E. Jerome McCarthy,Stanley J. Shapiro,William D. Perreault,Kenneth B. Wong,J. E. McCarthy,William D. Perreault Jr.

5.00 (1 Ratings)

28 Want to read2 Currently reading0 Have read

Publish Date

2004

Publisher

McGraw Hill

Language

eng

Pages

767

Description:

subjects: Marketing, Management, Marketing - General, Business / Economics / Finance, Sales & marketing, Export marketing, Gestion, Case studies, Marketingmanagement, Consumentengedrag