Cover of Word-of-Mouth Marketing

An edition of Word-of-Mouth Marketing (1991)

Word-of-mouth marketing

By Jerry R. Wilson

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16 Want to read0 Currently reading2 Have read

Publish Date

1991

Publisher

J. Wiley

Language

eng

Pages

272

Description:

subjects: Advertising, Consumer behavior, Consumer satisfaction, Customer services, Public opinion, United States, Publicité, Marketing, Publieke opinie, Consumentengedrag, Sales promotion, Public opinion, united states

Places: United States, Etats Unis