An edition of Promotion (1984)
Promotion
a guide to effective promotional planning, strategies, and executions
By Dan Ailloni-Charas
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Publish Date
1984
Publisher
Wiley
Language
eng
Pages
281
Description:
This text is intended to provide a theoretical and practical view of the practice of promotion. Covered in detail are all the aspects of a promotional campaign. It also discusses different promotional methods such as premiums , sweepstakes, contests and coupon programs.
subjects: Marketing, Sales promotion, Sales-promotion, Werbung, Marketing, management