An edition of Brand Equity & Advertising (1993)

Brand equity & advertising

advertising's role in building strong brands

By Alexander L. Biel

4.00 (1 Ratings)

8 Want to read1 Currently reading2 Have read

8 Want to read1 Currently reading2 Have read

Publish Date

1993

Publisher

Lawrence Erlbaum Associates

Language

eng

Pages

387

Description:

subjects: Brand name products, Merken, Branding (Marketing), Reclame, Congrès, Évaluation, Marques de commerce, Congresses, Advertising, Publicité, Valuation, Stratégie de marque, Produits de marque, BUSINESS & ECONOMICS, Advertising & Promotion