An edition of The marketer's guide to media vehicles, methods, and options (1987)
a sourcebook in advertising and promotion
By Ann Grossman
Publish Date
1987
Publisher
Quorum Books
Language
eng
Pages
238
Description:
subjects: Advertising media planning, Direct marketing, Sales promotion, Telemarketing, Plans médias, Ventes, Promotion, Marketing direct, Télémarketing, Marketing, management, Advertising