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Cover of Services marketing

Services marketing

integrating customer focus across the firm

By Valarie A Zeithaml,Valarie Zeithaml,Mary Jo Bitner,Dwayne D. Gremler

5.00 (1 Ratings)
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Publish Date

2000

Publisher

Irwin/McGraw-Hill

Language

eng

Pages

678

Description:

subjects: Marketing,  Service industries,  Customer services,  Dienstensector,  Service a la clientele,  Dienstleistung,  Relations avec la clientele,  Services,  Services (Industrie),  Service industries, management,  Marketing, management,  Klantgerichtheid