An edition of Marketing strategy (1991)
Marketing strategy
planning and implementation
By Orville C. Walker,John Mullins,Jr., Harper W Boyd,Harper W. Boyd,Jean-Claude Larreche,Orville C., Jr. Walker,Harper W., Jr. Boyd
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Publish Date
1996
Publisher
Irwin/McGraw-Hill
Language
eng
Pages
393
Description:
subjects: Marketing, Management, Strategic planning, Sales & marketing, Business & Economics, Business / Economics / Finance, Business/Economics, Business & Economics / Marketing / General, Management - General, Marketing - General, Sales & marketing management, Marketing Management, Business strategy, Strategisch management, Marketing, management, Marketingmanagement, Marketingstrategie