An edition of Competitive branding (1998)
winning in the market place with value-added brands
By Torsten H. Nilson
Publish Date
1998
Publisher
John Wiley
Language
eng
Pages
235
Description:
subjects: Marketing, Management, Brand name products, Branding (Marketing), Trademarks, Stratégie de marque, Gestion, BUSINESS & ECONOMICS, Advertising & Promotion, Merken, Toegevoegde waarde, Produits de marque, Commercialisation, Marques de commerce