An edition of Strategic relationship marketing (2002)
Strategic relationship marketing
By Søren Hougaard,Soeren Hougaard,Mogens Bjerre
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Publish Date
2002
Publisher
Springer
Language
eng
Pages
336
Description:
subjects: Customer relations, Relationship marketing, Strategic planning, Customer services, Marketing, Business & Economics, Business / Economics / Finance, Business/Economics, Marketing - General, Entrepreneurship, Advertising & Promotion, Customer Service, Business & Economics / Customer Service, Business & Economics / Management, Business & Economics : Advertising & Promotion, Business & Economics : Entrepreneurship, Relationship Economics, Relationship Strategies