Tomeki
Cover of Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications

Advertising, promotion & supplemental aspects of integrated marketing communications

By Terence A. Shimp

5.00 (2 Ratings)
16 Want to read1 Currently reading2 Have read

Publish Date

2003

Publisher

Thomson South-Western

Language

eng

Pages

672

Description:

subjects: Communication in marketing,  Communicatie,  Marketing,  Ventes,  Marketing direct,  Sales promotion,  Advertising,  Publicité,  Promotion,  Direct marketing,  Reclame,  Communication en marketing,  Business & economics,  Advertising & promotion