Cover of What's in a name?

An edition of What's in a name? (1986)

What's in a name?

advertising and the concept of brands

By John Philip Jones

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Publish Date

1986

Publisher

Lexington Books

Language

eng

Pages

292

Description:

subjects: Brand name products, Marketing, Advertising, Merken, Reclame, Markenartikel, Nom commercial, Publicité, Produits de marque, Warenzeichen, Werbung, Advertising, clothing and dress