An edition of Engaging Brands (2020)
Engaging Brands
A Customer-Centric Approach for Superior Experiences
By Michela Addis
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Publish Date
2020
Publisher
Taylor & Francis Group,Routledge
Language
eng
Pages
288
Description:
subjects: Customer relations, Marketing research, Internet marketing, Consumer behavior, Branding (Marketing), Consumer satisfaction, Marketing, Management, Stratégie de marque, Consommateurs, Satisfaction, Gestion, Branding, BUSINESS & ECONOMICS / Consumer Behavior, BUSINESS & ECONOMICS / Customer Service, BUSINESS & ECONOMICS / Marketing / Research