An edition of Satisfaction guaranteed (1989)
Satisfaction guaranteed
the making of the American mass market
By Susan Strasser
0 (0 Ratings)
3 Want to read0 Currently reading0 Have read
3 Want to read0 Currently reading0 Have read
Publish Date
1989
Publisher
Pantheon Books
Language
eng
Pages
339
Description:
A history of modern marketing, the dynamic processes of advertising, production, and sales that transformed turn-of-the century America.
subjects: Psychological aspects of Advertising, Consumers, Brand name products, Sales promotion, Advertising, Psychological aspects, History, Publicité, Aspect psychologique, Histoire, Consommateurs, Ventes, Promotion, Produits de marque, 85.40 marketing, Geschichte, Marketing, Werbung, University of South Alabama
Places: United States