An edition of Defending your brand against imitation (1995)
Defending your brand against imitation
consumer behavior, marketing strategies, and legal issues
By Judith Lynne Zaichkowsky
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Publish Date
1995
Publisher
Quorum Books,ABC-CLIO, LLC
Language
eng
Pages
184
Description:
subjects: Marketing, Brand name products, Industrial property, Law and legislation, Consumer behavior, Management, Imitation, Trademarks, Case studies, Droit, Imitatie, Industriele eigendom, Nachahmung, Merkenrecht, Propriete industrielle, Gestion, Comportement, Branding (Marketing), Marques de commerce, Merken, Consommateurs, Markenartikel, Produits de marque, Consumentengedrag, Patent laws and legislation, Marketing, law and legislation, Marketing, management